This Privacy Policy is effective upon 1 November 2022.

This Privacy Policy aims to give you information on how we collect and process your personal data.

The Dear Frances website, and any other means of collecting personal data are controlled by Dear Frances Limited, referred to as “we”, “us” or “our” “Site” throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office Dear Frances, Unit 23.5 Coda Studios,189 Munster Road, London  SW6 6AW, United Kingdom.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We and our advertising partners collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers ), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- to notify you of products or special offers that may be of interest to you
- to serve website content to you
- to send you information by post or email. You can contact us at any time in writing or by email and on 30 days’ notice at your request we shall stop marketing to you. We will not release your personal details to any company outside of Dear Frances except in a limited range of circumstances which we have detailed below. If you wish to unsubscribe from receiving promotional emails or direct mail from Dear Frances please send an email to info@dearfrances.com inserting ‘Unsubscribe’ as the subject. Please ensure that you also include the email address that you wish to be unsubscribed (if it is not the email address that you send the email from), your full name and your full postal address.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

The Website uses cookies to distinguish you from other users of the Website. This helps us to provide you with a good experience when you browse the Website and also allows us to improve it. Dear Frances also uses non-personally identifiable information to tailor online ads so they are more relevant to you. The data collected is used for this purpose only and will not be shared with any third parties. You may choose to opt out of Dear Frances's use of this information. If you opt out, the third party will place an opt-out cookie on your Internet browser. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice. 

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We also use Adroll as one of our advertising partners in order to provide personalised avertising from this site. 

We may share your information with selected third parties including (i) business partners, suppliers and sub-contractors for the performance of any contract we enter into with you (ii) advertisers and advertising networks that require the data to select and serve relevant adverts to you and others, (iii) analytics and search engine providers that assist us in the improvement and optimisation of our site, and (iv) credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

Your personal information may be passed to third parties in the following instances: (i) in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets, (ii) if Dear Frances or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets, (iii) if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply these Terms and other agreements, or (iv) to protect the rights, property, or safety of Dear Frances, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Your personal information may be used by Customer Service to enable us to process your order, or if any further information is required

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@dearfrances.com or by mail using the details provided below:

Dear Frances, Coda Studios
189 Munster Road London GB SW6 6AW

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COOKIES

1. WEBSITE FUNCTIONALITY COOKIES
   These cookies enable you to browse the website and use our features such as shopping baskets and wish lists.
2. WEBSITE ANALYTICS COOKIES 
   We use these cookies to measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience.
3. CUSTOMER PREFERENCE COOKIES
   When browsing or shopping online, the website will remember preferences you make (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future. 
If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at www.aboutcookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.